From creative and messaging through the delivery process our team and partners will work with organizations to help develop their original content, messaging and in addition train them in the art of storytelling. Our partners will benefit from the The podGeist Network database where we can help book guests and search for the appropriate sponsors.
Everything you need to have a professionally produced, widely distributed and intelligently promoted podcast.
Here we learn about your business, your audience, and your goals. We research how to get your podcast to stand out in your niche and decide what format is best for you and your audience. We help determine the technical parts of your podcast too, things like equipment, media hosting, and website design.
This is where you record and edit your episodes and get them ready to distribute to the internet. Here we prepare for the interviews, craft the stories, communicate with the guests, schedule the interviews, and get the recordings. Next, our team edits the episodes, adds the bumpers and other elements, and uploads the files to your media host.
We believe in a podcast-led content strategy. Content from your podcast episodes should be reused everywhere for maximum visibility and engagement. During this phase, we write and post show notes and create additional marketing assets to promote your episodes across all of your networks.
Measuring progress is often the overlooked final step. We use several key performance indicators (KPIs) to track the success of your podcast including the number of listens/ downloads, website traffic, email open-rates, and social engagement.